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fragrances can be fully synthetic or semi-synthetic, meaning only a portion of the ingredients are synthetic while the remainder are natural. “One of the top reasons a brand may choose to use a synthetic fragrance is that it will last a lot longer than a natural fragrance,” says Hu. “Natural fragrance may only last one to two years, while synthetic fragrance can last up to five years.

Fragrances can provide a pleasant odor and make the products more recognizable or distinct, as well as help mask the smell of some ingredients.

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